Privacy Policy

Last updated: 14 August 2025

This Privacy Policy explains how we handle any personal data when you visit our website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

What data we collect

We do not collect any personal information directly from you (such as names or email addresses) unless you choose to contact us.

If you consent to cookies, we use Google Analytics 4 (GA4) to collect anonymous usage data such as:

• Pages visited
• Time spent on each page
• Browser and device type
• General geographic region (not exact location)

How we use your data

Analytics data is used solely to improve our website’s performance, usability, and content.

Lawful basis for processing

Under UK GDPR, our lawful basis for processing analytics data is your consent. We will only activate Google Analytics if you choose “Accept” on our cookie banner.

Cookies and tracking

For detailed information about the cookies we use, please see our Cookies Policy.

Data retention

Analytics data is automatically deleted after a maximum of 26 months, as set in our Google Analytics account.

Data sharing

We do not sell, trade, or rent your personal data. Google Analytics is provided by Google LLC, which may process data on servers outside the UK. Google’s services are covered by Standard Contractual Clauses to ensure adequate protection.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your personal data
• Withdraw consent for analytics cookies at any time
• Complain to the ICO if you believe your rights are being infringed

How to change your cookie choice

Your choice is saved in your browser’s local storage under the key cookieConsent with a value of "accepted" or "rejected". You can change your choice by clearing your site data in your browser or by using the cookie banner on our main page.

Contact

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
Email: andrew_luke@hotmail.co.uk